The Village Coffee Difference


“Village Coffee is founded in 2004 by its CEO, Tommy Lowery who developed a passion for coffee.  They begin by using the world’s highest quality coffee beans, expertly roasted and diligently brewed to create a variety of gourmet espressos and coffee blends. But Village Coffee is just as much about community as it is about coffee. The inspiration for our name was, in part, the Village Square that used to be the central gathering place in most small towns across America. The Village Square was a place where neighbors would gather to socialize, exchange ideas, debate current issues or just be together.  While few towns still have lively village squares, Village Coffee shops are filling the void, providing a warm friendly, gathering spot where neighbors, friends and family can enjoy a warm welcome, hot drinks, and pleasant company.

Just as we are dedicated to building a community of the best Village Coffee owners  in the country, we are looking for owners who are dedicated to both operational excellence and building a strong community of employees, customers and neighbors. While our Coffee is in our name, our business starts with “Village.” Village Coffee is all about changing the world, one cup at a time.” Village Coffee offers a professional look with a “family feel.” We use the Automatic Unic Rumba Espresso Machine (European made equipment) which requires a trained barista; for we grind, dose, and tamp each drink. We believe if our customers are going to pay $3 to $4 for a drink, they would like to see us make it, not just push a button. Another Village Coffee difference is we believe in working hard but also getting the best products for the best price. With Village Coffee’s “Store Package” and “License Agreement” you will have the best of both worlds where savings are concerned. Once you read our pricing structure and compare the value you get with Village Coffee compared to other companies, you will see we put our money where our mouth is. There is a big difference in “Promising” and delivering. Ask any of our customers and they will tell you we go the extra mile, “WE DELIVER”.
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Not only does Village Coffee offer one of the best and affordable startup programs, we also provide continuous savings on products (distributor cost plus 10%) which equates to over $17,000 per year. You will not get this anywhere in the coffee industry. The discounts are received with our License agreement. To give you an idea of how strong these savings are, your store, (with another company) will have to produce an extra $59,000 in sales per year just to pay the extra costs for their products you are required to purchase.

Letter from New Orleans Village Coffee
5335 Freret St.
New Orleans, LA 70115

 September 11, 2009

Tommy Lowery
Village Coffee
119 E Southland Village
Troy, AL 36079

Donna and I would like to take this opportunity to thank you for allowing us to be a part of Village Coffee. We had looked at several different coffee franchises and were not impressed with most of them. They all had huge franchise fees and had complicated UFOC agreements.
Starting a new business is difficult enough and more so giving up 8% of the profit for franchise fees. Donna and I were comfortable with Village Coffee from the beginning. You presented us with a great product and a very simple to understand contract. It is wonderful being able to read a contract without feeling intimidated or calling an attorney to proof it. The support and training offered by Village Coffee was a huge help before opening day. Donna and I were extremely concerned about this. However, you came down and gave us what was expected from you. We strongly recommend Village Coffee to anyone who wishes to start a coffee shop.
Village Coffee is a lot of bang for the buck.

Marty Scoggins


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